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Dare to Dream: The 2-Day Conference that’s Inspired Us to Make Your Day

Our salon staff recently spent an invigorating two days in St. Petersburg, Fla. learning from and listening to the best of the best in the beauty industry. We heard from the greats—David Wagner, Van Council, Ian Michael Black. While these names might not mean much to you, they mean a lot to us. Wagner, Council, Black—they’re masters at their craft and hearing them speak firsthand rejuvenated our desires to perform great work. It reminded us why we chose our careers.

“Attending Dare to Dream made me realize even more that I am truly passionate about what I do,” says Casidee Bush, stylist with our Pensacola Beach location. “I love being able to make someone feel good about themselves even with something as simple as a blowout. It’s not just a job, and it doesn’t feel like work.”

But we’re bringing home more than trending techniques and improved skillsets. There was an energy about the two-day conference—aptly named Dare to Dream—we hope you’ll see the next time you visit.

Service at Every Step

Source: Lizzi Van Dess

Source: Lizzi Van Dess

Dare to Dream taught us a lot of things. Among them? Techniques. Ian Michael Black, Aveda global artistic director for hair color, mentioned a few he’s currently loving. We also got to watch stylists perform their work live on stage in a runway-esque event. And while we strongly and firmly believe in the power of continuing education, more than that, we believe in customer service.

At the conference was customer service revolutionist John Dijulius who works with big name corporations such as Starbucks and Chick-fil-A. All the speakers, Dijulius included, agreed on one thing: every guest deserves top-notch customer service. Van Council, who travels the world to teach and speak on best practices, told us the secret to the universe. “Relationships,” he said.

We agree. Relationships are the key to our business and our life. From the moment you walk through our doors until the moment you exit, we want to give you an outstanding experience. We want you to feel like you’re part of our salon family—because you are.

We want to be your Daymakers.

David Wagner, one of the speakers at the conference, coined a termed called ‘Daymaking.’ He’s created an empire (owner of 11 salons, cancer survivor and best-selling author) on the principle that going the extra mile for your guests—and everyone you come across in your daily life—can change their lives. We’re catching on.

“When you decide to be in love, it attracts more of it,” he says. “Daymakers give love very differently. They give selflessly with their palms down, no strings attached.”

Positive energy? We got it. Surrounding ourselves with the right people? Well… we already had those. Still, you’ll see us happier. You’ll see us listening intently to what you—our guest—have to say. You’ll see us helping our fellow stylists out, sharing ideas and mentoring each other.

“I learned to cherish each moment and each person in my life,” says Reed Savoie with our Pensacola Beach location. “I now always strive to treat each guest with consistency and to make them feel at home. I try to treat them as if it’s the last time I’ll ever see them.”

What if… we thought… we treat each and every guest as if it’s their last visit with us? The truth is, none of us are promised tomorrow. So we’re inspired to live intently, with purpose, with kindness.

That’s our Dream. We hope you help us make it reality.

Three locations, one family

Our salon family stretches many miles from Sandestin to Pensacola to Orange Beach. So when we can all (most of us) get together, it’s something special.

“There are so many of us that live so spread out so when we can all come together and be part of something big like this, it’s awesome,” says Brittany Johnson, director of education and master stylist at our Sandestin location. “As a leadership team, we spend a fair amount of time together, so it was nice to spend time with the girls that are stylists and frontline members. It showed me that there is a new generation that is eager to be apart of something more with our company.”

We road tripped, we bonded, we stayed up way too late, and we had fun. But we also learned. We were inspired. We listened. We talked about our goals, aspirations, and how we can help each other get there. We came back changed. We came back closer together.

“My career isn’t a job, it’s my passion,” says Savoie. “I get to spend every day doing what I love and for that I am extremely grateful. Dare to Dream really taught me to never lose sight of the things that drive you to always strive to be a better person than you were yesterday. Everyone has something to offer.”